social & digital
From animated and static banner ads to text and graphics for social media, we offer a complete array of services to enhance your online and social media presence. Typically developed as part of a larger, integrated campaign, our social and digital assets are created hand-in-hand with custom landing pages and broader media strategies to optimize reach and frequency and reinforce messaging to highly targeted audiences for maximum impact.
Red Thread Cold Brew Coffee
Looking to attract new consumers and expand distribution in the crowded cold brew coffee space, Red Thread asked us to develop ideas that would appeal to millennials and Gen Z by conveying the company’s authenticity and personality. We used social to not only speak to the target audience, but to connect with them on a very personal level. By getting readers to recognize themselves in the headlines, we were able to get them to try Red Thread for the first time, growing sales and developing ongoing brand loyalty.
Buying gifts for dads is notoriously difficult! They usually “don’t want anything”, and they’d rather you spent the money on yourself than on them. Fathers tend to be givers. That’s the truth we embraced in this Father's Day campaign for London Harness, promoting their lineup of sophisticated gifts and leather goods to increase both online and in-store traffic and garner an expanding base of loyal customers.
New Life Furniture Bank of MA
Part of an integrated marketing and fundraising campaign developed for a Massachusetts furniture bank, these social posts told real stories of clients, humanizing the organization, creating an emotional connection with readers, and helping to exceed New Life’s lofty annual fundraising goal by more than 20%.
Faced with ever-increasing competition from vacation home websites, WIMCO needed eye-catching creative that conveyed the comfort and confidence that comes from a curated villa experience. From Europe to the Caribbean, WIMCO’s portfolio has a lot of stopping power on its own. We just added as few words as possible to bring the imagery to life, add some emotion, and position the company as far more than just a place to stay.