Having a consistent voice for your brand is vital, and TV and radio give you the chance to actually make it heard. Whether it’s informative or promotional, or anything in between, we’ll help you put your message on the air and on the minds of people everywhere.
broadcast
DIRECT FEDERAL CREDIT UNION (SERIES OF 4)
1 - Certificates of Deposit (CDs)
Tasked with creating a series of rate-focused, product-specific TV commercials to show how Direct Federal is always there to help with your banking needs, we developed these “Life Questions. Direct Answers.” spots as part of a larger integrated campaign that helped the institution become one of the fastest growing Credit Unions in the country.
DIRECT FEDERAL CREDIT UNION (SERIES OF 4)
2 - Mortgages
DIRECT FEDERAL CREDIT UNION (SERIES OF 4)
3 - Home Equity Lines 1
DIRECT FEDERAL CREDIT UNION (SERIES OF 4)
4 - Home Equity Lines 2
EAST CAMBRIDGE SAVINGS BANK—BUSINESS SERVICES
Armed with images of the Bank’s diverse customer base, we created an animated tapestry to present the business services of East Cambridge Savings Bank. Leveraging the hexagonal design of their logo, the spot reinforces the brand while offering an easily editable framework for other promotions and messages.
EAST CAMBRIDGE SAVINGS BANK—REBRAND RADIO (MRS PARKER)
Rebranding a bank is always a delicate proposition. The challenge is to capture the essence of who you are as an institution in order to attract new customers, all the while reassuring existing customers that you’re still the same bank they know and love (particularly in an age of mergers and acquisitions). Here’s how we set the tone and set the stage for East Cambridge Savings Bank after a complete rebrand. Cue Mrs. Parker.
SCHOOL HOUSE CAPITAL—529 PLAN
It’s never too early to start saving for a child’s college education. And who better to convey that message than a talking baby? Hear what this little one has to say about the features and benefits of the 529 plan from The Education Plan of New Mexico.
DIRECT FEDERAL CREDIT UNION—HOME EQUITY LINE RADIO (BLEEP!)
It was the worst winter on record in New England. Roofs leaked. Pipes burst. Basements flooded. People needed to make repairs and make them fast. So we let them know about Direct Federal Credit Union’s low-rate Home Equity Line. Hear how we did it without even mentioning the four-letter word of the moment—snow!