Ink on paper. It still has its place in today’s world of pixels on screens. From advertising and brochures to sell sheets and direct mail, sometimes a tangible, touchable solution makes the biggest impression and biggest impact.
Stone Hearth Pizza
Stone Hearth prides itself on partnering with local suppliers for the freshest, most delicious ingredients and asked us to elevate awareness of this difference. Through a series of fun, eye-catching posters—each focused on a different ingredient or supplier—we educated and entertained customers, increasing brand loyalty, return visits, and the average size of table checks.
Wines of Chile
Part educational, part promotional, our ad for Wines of Chile highlights the unique topographical qualities of the country and how they help produce some of the most spectacular wines in the world. Appearing in the biggest wine publications in the US, the ad elevated awareness and sales, effectively putting this collection of non-profit producers on the map!
Designed to reflect the balance between architecture and the environment, our series of EcoTectural product brochures helped establish the Amerlux brand and enhance its leadership position in energy-efficient lighting.
Mitchell Construction Group
A home renovation isn’t exactly a snap decision or impulse buy. To reach prospective customers, you need to be in front of them with the right message at the right time, and be top of mind when they decide to remodel. We achieved this for Mitchell Construction Group with a series of regular mailings to highly targeted streets and towns, keeping their sales funnel full so their team was booked out for six months or more.
Tasked with generating excitement for the ROSA robot and increasing MedTech’s booth traffic at the North American Spine Society’s annual trade show in Boston, we crafted a direct mail piece—and accompanying digital and email campaign—that seamlessly combines the Society’s acronym, the show’s Massachusetts location, and the focus of the event into a single, simple headline and arresting graphic. It did feel a little ironic that we created vertebrae from invertebrates!